In the universe of watches, it’s become de rigeur to have watches “placed” in motion pictures (and sometimes, it’s a smidgen something beyond that ). It’s a training known as “product placement” and, in specific measures, it appears to help selling watches (do you feel the incongruity here…?) However, the story here is a lot cooler than the standard “watch in a movie” commercial tie-up, and has been directed by enthusiasm, involving with perhaps the coolest watch around. All in all, what could well be the watch worn by Iron Man/Tony Stark a.k.a Robert Downey Jr in upcoming movie Spider-Man Homecoming? Furthermore, why this choice?
Recently, in a post on his own Instagram account , Robert Downey JR showed himself wearing no not exactly a URWERK UR-110 Torpedo in Rose Gold, while going to the world-debut of Spider-Man Homecoming. Significantly cooler, he posted another picture with Yacine Sar , the autonomous watchmaker’s Head of Communication. Anyway, what to consider that…? The story has been advised to us by Yacine herself:
“That’s a cool story and it happened in the nick of time for our 20th anniversary. Sony Pictures reached us in late 2016. They revealed to us a significant character of their Spider-Man Homecoming creation needed to see and possibly wear one of our watches. Could this be the furthest down the line scam?… We don’t have any Ambassador and were/are not quick to pay for one so we declined respectfully. However, they reached us once more, demanding it was an individual solicitation and drop the name… So I flew right to Atlanta to meet this new fan: Mr Robert Downey JR himself. He thought his character: Tony Stark/Iron Man would be significantly cooler with a URWERK on his wrist. Would anyone have said no? We didn’t !!!”
We all realize that Downey JR is a watch authority – and indeed a serious unique sort of watch gatherer, as you can find in this meeting he accomplished for GQ . Be that as it may, moving from standard brands (like JLC, Rolex or Omega) to a super-mature brand like URWERK is especially fulfilling to us. The most amazing aspect of this story? All things considered, truth be told, not just has the person been seen wearing his URWERK UR-110 on honorary pathway occasions, yet the watch will really be visible in Spider-Man Homecoming film – regardless of whether for the occasion, we can just conjecture the watch in the authority trailer, at 1:32.
Do we concur on this decision? Gracious, hellfire yes we do! Consider the big picture briefly? What could be the best watch for Tony Stark a.k.a. Iron Man in his regular citizen life? What could this wealthy American business head honcho, playboy, and keen architect have on his wrist? An exquisite dress watch? Surely not! A URWERK Torpedo? Indeed, it does bodes well. Truly, this is an extraordinary match and we are satisfied to see that the watch shows up on red covers as well as has been intentionally decided to be essential for the film, by the entertainer himself.
More subtleties on www.urwerk.com . Spider-Man Homecoming was delivered in the United Kingdom on July 5, 2017 and in extra global business sectors on July 6. It was delivered in the United States on July 7, 2017. A spin-off is planned to be delivered on July 5, 2019. Thus, will we see another URWERK watch in this upcoming episode?…Let’s see what Robert has in mind.