Back in June 2017, we were one of the first media to acquaint with you another brand named Singer Reimagined . The brainchild of Rob Dickinson, author of Singer Vehicle Design , and Marco Borraccino, watch originator, the primary watch they introduced, the Track 1 , was a super-cool, 1970s-propelled chronograph, which reimagined the manner in which a stopwatch could be shown – because of an insane development by Agenhor. After we set aside the effort to talk vehicles and watches with Rob , it was the correct second for us to return to Geneva and to plunk down again with these folks, to talk fate of Singer Reimagined with Rob & Marco (video above).
A parcel happened to the brand in the previous months. Dispatched just 8 months prior, Marco, Rob and Jean-Marc Wiederrecht (the specialized accomplice who made the development) accomplished to give the Singer Reimagined Track 1 an extraordinary openness. Without a doubt, the brand was authoritatively acquainted with the general population during the Monterrey Car Week. Afterward, they’ve been chosen for the GPHG 2017 in the chronograph classification (the Track 1 finished in the 6 finalists), they won the “watch of the year” prize and the “innovation in watchmaking prize” at the CH24.pl occasion in Poland and they’ve been displaying at the Dubai Watch Week.
Back in January 2018 in Geneva, the brand presented its new form of the Track 1, the “Geneva Edition” in pale 18k yellow gold, with a somewhat upgraded dark dial. The thought is that few restricted editions will be dispatched around the planet, all named after the city where the presentation will be finished. However, the best to see how the brand is creating and what this new Track 1 Geneva Edition looks like is to take a gander at the video above.
More subtleties on www.singerreimagined.com .