While September 2018 showed a (slight and confined) fall in exports of Swiss Watches, the FH – Federation of the Swiss Watch Industry – reports that “industry exports have returned to the supported pattern announced previously“. With an aggregate of simply under Swiss Francs 2 billion (1.987 billion absolutely), exports of Swiss Watches were 7.2% higher this year than in October 2017. More than ten months, the outcome has stayed at +7.5%, in accordance with the yearly gauges. While not colossal outcomes, the circumstance is by all accounts rather hopeful for 2018.
Even however numbers show an ascent in worth, the circumstance is somewhat unique with regards to the volume of watches. In the event that the worth is up by more than 7%, the quantity of watches that Switzerland has sent out is somewhere near 9.8% in October 2018, with a sum of 2,117,000 units that have left the country. In the event that the worth is up yet the volume is down, this implies that the normal cost per watch is a higher priority than in the previous years. The biggest development is enrolled in the > CHF 3,000 category.
“Bimetal” watches (steel-and-gold) are the solitary classification with a resulting change in volume and in worth; +24.5% of watches and an increment of 10.6% of the worth. This shows a developing interest for two-tone pieces (and presumably a specific lack of engagement for full valuable metal timepieces).
As for the geographic breakdown of Swiss Watch exports in October 2018, we can see that Hong Kong stays the biggest market to date and that its development, drawn in for the time being longer than a year, is by all accounts practical – something significant when you realize how ward watch brands are on China and HK. The Chinese market is as yet on a monstrous rising pattern in October 2018 (+24%) and the American market is still strong.
Source: Federation of the Swiss Watch Industry