Davide Cerrato of Montblanc on the Brand and What’s Coming Next (incl. a teaser of a new Goodwood watch)

By rolex
June 7, 2021
6 min read

We’re in Switzerland regularly – as indicated by my better half, who follows along, I’ve spent a fourth of a year ago in the place that is known for watchmaking. Regardless of whether for the recordings that we make, or occasions coordinated by watch brands, or assembling visits, or the GPHG grant night, it generally implies you’re meeting a many individuals from the watch business and the chance of running into companions. As of late I met with my old buddy Davide Cerrato, Managing Director Of Montblanc Watch Division, and we discussed how things are at Montblanc, what will occur at Goodwood and more.

Here’s a recap of the discussion we had, right external the EPHJ , situated on a seat in the sun. The climate was extraordinary, birds were singing and it was ideal to run into Davide and have the chance to get an update of how things have been going since we last saw each other in January at the SIHH (in this video meet) .

Frank Geelen (FG): In January, Montblanc introduced its freshest watch assortment at the SIHH. How are things now, practically a large portion of a year later, and what’s happening?

Davide Cerrato (DC): We’ve begun circulating the new watches, including the new 1858 models, to retailers and our own shops, which is consistently an extraordinary second. During the SIHH we had incredible input on the Geospheres . We got messages from gatherers from around the planet that they enlisted for this model at one of the stores, or made an initial installment at a retail location. It was great to see that both the steel and the bronze Geospheres were very popular.

We additionally had extraordinary criticism on the cal. 13.21 Monopusher, due to that striking green slope dial , the case size of 40mm and obviously the heavenly development. After three executions of the 16.29 Monopusher, which consistently came in the 44mm case, this 40mm with the type 13.21 is an ideal watch for men with a more modest wrist, ladies, yet in addition for individuals who love vintage watches.

It is, coincidentally, the second time lately that we utilize this 13.21 type, and it incredible to have the option to utilize such types that are a feature of Minerva’s history.

FG: The assortment is by all accounts split, and zeroing in on two distinctive sort of clients.

DC: Yes, we actually need to create mindfulness around our watchmaking abilities, and the 1858 assortment, permits us to address each and every individual who preferences watches. I think our offer in this assortment is solid: the degree of subtleties, of completing, of shadings, of materials utilized, so we’re giving a ton of delight, in spite of the fact that costs stay entirely moderate! You have this through the whole line, from the automatic 3-hander in steel or bronze, what start at CHF 2,500, up to the Monopusher.

We’re offering a wide determination of ties, as, for example, the cognac matured calfskin tie, there are new NATO lashes, which are created in the East of France, in St. Etienne, there are bund lashes and the two investigation pocket watches that are actually the toys for young men come on a major tie so you can wear it on the lower arm. These Rallytimers are sublime and come with delightful stone dials, the lovely type 16.29 chronograph monopusher development inside, and even a compass.

I truly think this line gets the ‘zeitgeist’ of what individuals like today; a solid push toward open air movement, remaining outside, getting somewhat of a brave inclination with an excellent classy vintage object that can follow you in your (little) undertakings to a great extent. Very strong!

FG: What are the blockbusters in the current collection?

DC: The Timewalker is exceptionally solid, specifically, chronograph models. Likewise, the Rallytimer got a warm welcome from clients, as it offers to such an extent. You can wear it on the wrist, use it as a work area clock or even on the dashboard of a vehicle. It sold out quickly.

FG: Do you plan another piece for the association with Goodwood Festival of Speed?

DC: Absolutely! There will be another form of the Timewalker Panda with supposed ‘tropical colors’; obviously a restricted version and it comes with our new in-house chronograph development. We will begin disseminating the Timewalker “Newman-esque” panda as of July, which will function admirably. The in-house development is vital, as it changes the view of the watch for individuals. Despite the fact that it’s a smidgen more costly than the automatic 3-hander, still estimated at CHF 4,990 and that is excellent with an in-house chronograph movement.

FG: With in-house development, you most likely mean restrictive, made in Val Fleurier (Richemont’s gathering producing office). Is this development likewise utilized by some different brands in the (Richemont) group?

DC: Yes surely, it’s additionally utilized by different brands in the gathering, exceptionally pleasant ones. Interestingly, we have been building up a solid, dependable, and powerful development. We have focused on the control through the crown. It feels generally excellent when setting or winding the watch, and the experience is of a quality development. The development feels modern, extraordinary ergonomy, incredible inclination when setting, the exactness and different qualities are a lot of center points.

FG: What was the best thing, work-wise, that happened to you in the past half year?

DC: The Geospheres raised a great deal of interest and there are in any event, holding up records at certain retail locations or shops, and that is an awesome sign. The first occasion when that individuals put cash on the table prior to seeing the watch. I follow the comments, particularly on Instagram, and when I posted photos of the Geospheres, individuals commented that they previously made down payments.

FG: How about the distinctive markets?

DC: Historically, Montblanc is solid in Asia where we have a major organization. We’re additionally solid in the US and South America (once more, generally solid). Europe is developing, in spite of the way that the Euro is solid and that ends up being a tremendous test. What shocked me is that in Asia the 42mm models appear to have become more well known. As a rule, customers in that area are more centered around more modest models, so again uplifting news. The new Rieussec, for example, acquired a ton of consideration in the US where we’re getting a great deal of positive reaction on this watch. In the coming a very long time there will be more varieties, various tones, yet continually keeping the two discs.