Auction Report – Moser & Christie’s Raise CHF 100,000 In Support Of Traditional Swiss Watchmaking (with their weird cheese-watch)

By rolex
April 6, 2021
3 min read

As answered to you here half a month prior , Moser, in relationship with auction house Christie’s, was going to give two of its most provocative watches, anyway with a dedicated objective covered up behind: preserving the customs of the Swiss Watchmaking industry and ensuring that this ability, novel on the planet, will endure – and as you probably are aware, Moser is an intense safeguard of the Swiss creation, yet not of the Swiss Made name. Recently, the final sum acknowledged as the mallet fell was somewhat impressive. 

As you may recollect, recently, Moser made an explanation watch, with no not exactly a certified Swiss-cheese case, such a contemptuous message to the Swiss organization, to alert individuals on the superfluity of the Swiss-made mark – as answered to you here . This was by all account not the only irregular production of the brand, which as a first endeavor, made the Swiss-Alp watch , a rectangular adaptation of their very good quality mechanical watch, in response of the dispatch of the Apple watch.

The Swiss-Mad watch just as the model of the Swiss-Alp watch were given by Moser to be auctioned by Christie’s this May fifteenth, with continues to be given to the Fondation pour la Culture Horlogère Suisse (Foundation for Swiss Watchmaking Culture), helping it to accomplish its two targets: to help apprenticeships in the watchmaking callings and to protect aptitude in the related watchmaking expressions and specialties. The pounded talked and part 116 of the deal  (combining the two watches) accomplished CHF 100,000 (CHF 125,000 with buyer’s premium).

I am charmed to have the option to help save our Swiss watchmaking custom through the Foundation, and I might want to say thanks to Christie’s for working close by H. Moser & Cie. to advance mechanical watchmaking. The offer of the Swiss Alp Watch and the Swiss Mad Watch will empower us to loan our help – with complete straightforwardness – to different activities expected to get the eventual fate of Switzerland’s watchmaking aptitude, both through preparing and by aiding certain craftsman makes which are at risk for vanishing because of an absence of resources” said Georges-Henri Meylan, President of the Foundation and father of Edouard Meylan, CEO of Moser.

With the help of Christie’s, a model from the H. Moser & Cie. Swiss Watch arrangement will be sold every year at auction, with the benefits gave to the Fondation pour la Culture Horlogère Suisse. The following piece will be revealed to harmonize with SIHH 2018.